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Jefferson/Madison Counties Dairy Profit Team Initiative

 

EIN 06 025

Version 2

Duration: June 1, 2007 - May 31, 2009

Request: $114,930

Agricultural Production Sector: Dairy

Emphasis: None of these

Anticipated Results: Increased farm sales, Reduced cost of production, Educational or outreach material

Project Leader:

Mr. Jay Matteson
Jefferson County Agricultural Development Corporation
coordinator@comefarmwithus.com

P.O. Box 838
21168 NYS Rte 232
Watertown NY 13601

Work: 315-782-1806
Home: 315-232-2108
Cell: 315-783-2251
Fax: 315-782-1944

Contractor:

Jay Matteson

Jefferson County Agricultural Development Corporation
P.O. Box 838
21170 NYS Rte 232
Watertown NY 13601
coordinator@comefarmwithus.com

Phone: 315-782-1806
Fax: 315-782-1944

 

 

Abstract:

Ten dairy farms in Jefferson and Madison Counties, NY successfully utilize dairy profit teams to improve both farm profitability and/or productivity through the proposed Jefferson County Dairy Profit Team Initiative.  Introducing the successful program implemented by the Center for Dairy Excellence in Pa., farms are provided cost share funds to pay 4 industry professionals to serve as an advisory team providing planning assistance and holding the farm accountable for quantifiable goals. Farms are expected to achieve a 3% increase in profitability or a 2lbs per cow increase in production. The team provides an assessment of the farm, develop performance targets, milestones, and action items for implementation. The teams and project administration provide evaluation of team success and project success. Results of the project are disseminated through websites, publications, radio shows and the NYFVI. The immediate result of the project is a demonstrated increase in profit and productivity encouraging the farm to maintain the team, at the farms cost after project completion.  Dairy farms across the County, Region and State will create their own profit teams as a long term result of the success of this project. 

An increase in the profitability and productivity of these 12 farms and then additional farms provides greater employment, improved success for dairy support businesses and improved milk supply for dairy manufacturers.  Improved quality of life and profitability on the farm brings youth to dairy farming as a career path.   A thriving dairy industry supports a strong community.

Producer Involvement:

 

Proposal Development

The Jefferson/Madison Counties Dairy Profit Team project (DPT) was proposed by 15 dairy farmers and 7 agribusiness reps participating in a Jefferson County Dairy Focus Group (GROUP) meeting. DPT was then proposed to the Jefferson County Agricultural Development Corporation (JCADC) Board of Directors (6 dairy farmers and 2 non-dairy farmers included, 11 other members).  One dairy farmers have actively participated in proposal development. (23 farmers)

Project Advisory Committee

The JCADC Board will provide final oversight of DPT and  the GROUP will serve as an immediate Project Advisory Committee. (23 farmers)

Project Implementation

Ten dairy farmers will be selected for Project Implementation. All dairy farms in Jefferson and Madison Counties are eligible to apply. Only farms that will be part of the "future" of the dairy industry will be selected. The JCADC will select the participants from all applications received. (20 farmers)

Project Outreach

JCADC will provide for project outreach through our weekly ag radio show, our ag website, articles, reports, mailings, and meetings.  The 10 farms participating will be required to actively participate in outreach activities. (20 farmers)

Project Evaluation

The 10 farms participating, JCADC and the GROUP will be actively involved in program evaluation measuring effectiveness and efficiency of program methods. (35 farmers)

 

Target Beneficiaries:

The target beneficiaries of this project are 10 dairy farms in Jefferson County and Madison County,NY. The 10 are selected from applications received. All dairy farms in Jefferson and Madison Counties are eligible to apply. This program is not a last ditch effort to save a farm(s).  It is for farms that intend to be part of dairy's future. As applications allow, 5 farms will be selected from each county. Criteria will be used to select farms to achieve maximum diversity across each county.  Size, location, type of operation, but most importantly, willingness to change, will be utilized to select farms. Secondary beneficiaries include all dairy farms in the county, region and state. Through project outreach, dairy farms have the opportunity to learn about dairy profit teams and their impact.

Identification Of Barriers:

The Jefferson/Madison Counties Dairy Profit Team (DPT) initiatives goal is developing an efficient and effective management assistance program for dairy farmers, utilizing on farm professionals in a team approach. DPT  mirrors the program started by the Center for Dairy Excellence (CDE) in Pa.

The New York Farm Viability Institute (NYFVI) identified barriers and opportunities. 

DPT addresses business systems changes including farm financial analysis, benchmarking, and developing measures of profitability. Participating farms are required to complete a Dairy Farm Business Summary. 

?DPT addresses adoption of financial/business planning tools. 

?The approach provides assessment of owner/management strengths and weaknesses and opportunities to bring professional help to the team. 

NYFVI identified production system changes addressed by DPT. 

?In CDE’s newest application they estimate 38% of farms increase milk production by 2lbs/day and 40% improve milk quality. 

?DPT identifies cow/herd issues, harvest and storage issues, and quality and harvest timeliness of forage. 

?DPT provides analysis of how management decisions affect production. 

Labor issues pose major threats, according to NYFVI. DPT helps farms analyze their human resources and make improvements. 

? DPT helps farm management assess attracting and keeping a necessary workforce. 

The Jefferson County Dairy Focus Group (15 dairy farmers) identified the need for dairy profit teams in their list of action items in August 2006.

Project Justification:

It is critical to our dairy industry that identified barriers be addressed to improve viability of farms.  Helping dairy farms improve their business systems allows for effective and efficient management decisions and identification of farm resources. Identifying needed production systems changes, improves ability to produce higher quality milk in greater quantity. Addressing labor issues leads to improved milk production and profitability. Greater quality of life for farm owners/managers/employees is achieved by reducing or eliminating stress caused by these barriers. Employee retention is improved because of increased job satisfaction and profitability.  Young adults are likely to come onto dairy farms because of more rewarding and profitable careers being available. 

Dairy farm owners/management are caught in the intense demand for their abilities and cannot spend the effort to complete proper planning. Owners/managers sometimes don’t see the barriers, or ways to address them because of this intense demand for their abilities. A Dairy Profit Team (DPT) provides needed professional resources to assist the farm with identifying individual barriers and solutions and holds the farm accountable for implementation of action items. 

It is important to our economy to improve profitability on the farm to ensure related support businesses are profitable, manufacturing operations are viable, and the 2 people who are employed as a result of every person working on a dairy farm continue to have employment. In Jefferson County 1000 people are employed directly on our farms, 300 work for our dairy manufacturers, and an estimated 700 work for our supporting agri-businesses.  Indirectly, another 2000 people are employed because of our dairy farms bringing total direct and indirect employment, as a result of dairy farming in Jefferson County, to over 4000 people. 

The Jefferson/Madison County Dairy Profit Team (DPT) project addresses barriers by bringing together advisory teams with a trained facilitator and farm managers to improve profitability and productivity by providing planning assistance. DPT assists with financial projections and analysis, management assistance, business strategy and goals evaluation, animal health evaluations, farm profitability analysis, and production efficiency input. DPT is led by trained facilitators working with identified resource professionals such as ag lenders, veterinarians and others. DPT acts as an unofficial advisory board to the dairy farm by holding the farm accountable to quantifiable goals. The project provides the opportunity for farms to test the DPT concept, without risking the entire cost. The productivity and profitability increases, as a result of the DPT, will demonstrate the value of the DPT.

Team facilitators work with farm management to identify core team members such as ag lenders nutritionists and veterinarians.  The team completes training that addresses issues such as team function, business planning, human resources, and production analysis.  A performance analysis is completed and additional resource professionals are called in as needed.  Quantifiable goals and action items are developed and implemented.  The team regularly measures progress and reevaluates.  Success and failures are documented and the team reassesses business performance.

Performance Targets, Milestones, Activities / Methods:

10 dairy farms in Jefferson and Madison Counties successfully utilize dairy profit teams to improve both farm profitability by 3% and/or farm productivity by 2lbs per cow per day.

Milestone:

The administrative team and project advisory committee will form

Activity:

-The Jefferson County Agricultural Coordinator will serve as Project Coordinator -The Jefferson County Agricultural Development Corporation (JCADC) will contract with the Small Business Development Center at Jefferson Community College to provide a Project Administrator and administrative support staff for assessment aggregation, organization, and editing, as well as support for individual profit teams. - JCADC will contract with Cornell University Cooperative Extension of Madison County to assist in delivering the DPT project to dairy Farms in Madison County. -The Jefferson County Dairy Focus Group will meet to discuss roll out of the project and provide advice on implementation. -Jefferson County Farm Bureau Board of Directors will be advised of the project and their input sought on project implementation.

Date to Achieve:     June 30, 2007

Milestone:

Select 10 dairy farms to participate that are the future of dairy farming in Jefferson and Madison Counties and have the ability to pay $150 towards each team meeting consulting fees.

Activity:

-Utilize subcommittee from two counties to develop application that helps determine a farms willingness and financial ability to adopt recommendations of the dairy profit team. - Every dairy farm in each county will be invited to participate in one of two informational meeting and invited to submit application. -Send out program application to all dairy farms in Jefferson and Madison Counties -Utilize subcommittee to select farms for participation

Date to Achieve:     July 31, 2007

Milestone:

Work with selected farms to identify team facilitators and train facilitators

Activity:

-Project administrator and administrative team meet with farms to help them identify their team facilitator. -JCADC will contract out for facilitator training, possibly with Pennsylvania State University, SUNY Morrisville, or Cornell University. -Team facilitators are selected and provided training on facilitation skills, team dynamics and function.

Date to Achieve:     September 30, 2007

Milestone:

Selected farms begin forming Dairy Profit Team and teams receive training.

Activity:

-Project Administrator works with farms and facilitators to identify team members. -JCADC contracts with either Cornell University, SUNY Morrissville or Pennsylvania State University to provide team training. -Dairy profit teams are provided training on program expectations and requirements, team dynamics and function, business management and analysis, exposure to business assessment software, meeting organization and management.

Date to Achieve:     October 31, 2007

Milestone:

Dairy Profit Teams begin dairy farm evaluation and performance assessment

Activity:

-Dairy Farm Business Summary is completed  -Profitability, capital efficiency, repayment capacity, and solvency are assessed. -Production is evaluated including herd status, cow management (cull rate), udder health, reproductive success, and other benchmark areas as identified by dairy profit team. -Additional team training needs are identified -An evaluation report is generated and provided to the program administrator that provides a clear baseline assessment of farm productivity and profitability.

Date to Achieve:     February 28, 2008

Milestone:

Dairy Profit Teams identify a minimum of 2 performance targets to achieve

Activity:

-Teams identify and prioritize all areas of needed improvement. -Performance targets are selected -Quantifiable goals are developed for the highest priority needs. -Action items are identified with appropriate time tables for implementation. - Results are evaluated, activities are monitored and additional plans/strategies are implemented if necessary. -Plans, actions and results are documented and provided to project administrator.

Date to Achieve:     May 31, 2008

Milestone:

Evaluate each Dairy Profit team for team performance and function at the end of the first year.   

Activity:

-Project Administration team meet with each team to perform an assessment of team performance and function. -Recommendations are provided to each team for consideration and implementation -Reports are generated based on assessments - Project Administration team will meet with Dairy Focus group to provide assessment of project and seek advice on further implementation of project.

Date to Achieve:     August 31, 2008

Milestone:

At the end of year 2, dairy profit teams are evaluated for overall performance and function.

Activity:

-Project Administration team meets with each team to perform an assessment of team performance and function. -Recommendations are provided to each team for consideration and implementation -Final reports are generated for each team that compares profitability and productivity of the farm at the end of year 2 to the beginning of the project.  Assessments are provided in the report as to what worked well for each team and what didn’t work well.  What resources did the team need, that was not provided or available. Recommendations will be made in each report as to what the teams were able to achieve for the farm and what the program overall achieved for the farm. 

Date to Achieve:     October 1, 2008

Milestone:

The achievements and challenges of the Jefferson County Dairy Profit Team Initiative will be documented and provided to the industry.

Activity:

- The Small Business Development Center at Jefferson Community College will assist the Jefferson County Agricultural Development Corporation in aggregating, organizing, and editing case studies, lessons, and success stories on a no-name basis in written and electronic formats. - The Dairy Focus Team, Jefferson County Farm Bureau, and Jefferson County Agricultural Development Corporation will be provided presentations on project achievements. -These materials will be made available through our agricultural website, www.comefarmwithus.com to anyone interested in downloading the material. -Written materials will also be available and provided to the New York Farm Viability Institute for their use. -In addition, the Dairy Profit team program will be featured on our agricultural radio show, The Home Grown Show, which is available over the air and on the internet.   
 

Date to Achieve:     December 1, 2008

Milestone:

Additional Performance Targets are selected as time and resources allow

Activity:

Teams utilize the same process to achieve new performance targets.

Date to Achieve:     February 28, 2009

Milestone:

Farms update benchmarking of operation

Activity:

-Dairy farms will update existing benchmarks of farm. - Project Administrator will collect completed farm benchmarks and updated farm plans.

Date to Achieve:     February 28, 2009

Milestone:

Hold meeting for 10 farms participating to share successes and difficulties experienced.

Activity:

-Project administration team will coordinate a meeting for all ten farms participating in the project. -Farms will share successes and difficulties experienced. -If needed, additional training will be provided at the meeting

Date to Achieve:     February 28, 2009

Milestone:

Final Results of project are gathered and documented

Activity:

- Final Team meetings are held to develop report of successes and failures of the team. -Project administrator gathers reports and creates final accounting of project to provide to project coordinator

Date to Achieve:     May 31, 2009

Project Outreach:

The results of this project will be disseminated through many existing channels already  available. 

www.comefarmwithus.com is our agricultural website. We will create a new section for the Jefferson County Dairy Profit Initiative.  The project proposal, project forms, and farmer application will be placed immediately so farmers may use it for consideration of applying.  The administration team reports will be placed on the site, with any confidential information removed, so our progress can be tracked. Final reports, lessons learned and case studies will be placed on the site after project completion so others may download the materials. Our site regularly receives 5000 visitors a month from across the world. 

We will use at least one show of our weekly agricultural radio show, The Home grown Show to feature the Jefferson/Madison Counties Dairy Profit team Initiative. The purpose will be to discuss the successes, challenges and what worked and didn’t work.  The show is broadcast over the air and live over the internet through our website. 

Printed reports will be available based on assessments, evaluation, progress reports, and final reports produced by the Small Business Development Center at Jefferson Community College.  These reports will be the same as or similar to what will be available through our website. 

We will work closely with the NYFVI to take advantage of their excellent information outreach program to disseminate materials across NYS.

Project Evaluation:

The Jefferson and Madison Counties Dairy Profit Team Initiative will undergo regular scrutiny for efficiency, effectiveness, and success 

Jay Matteson, Jefferson County Agricultural Coordinator, will serve as Project Coordinator His role is to focus on overall project success 

Eric Constance, Director of the Small Business Development Center at Jefferson Community College, will be contracted with to serve as Project Administrator. His role is to focus on team success 

Together our administrative team will help teams conduct self evaluation, provide for outside evaluation of team performance, and work with the JCADC Board and the Jefferson County Dairy Focus group to provide project evaluation 

The method and timeline for evaluations of this project are outlined in the performance targets section of this proposal 

NYFVI may evaluate the long term success of this project in 3 ways: 

10 participating farms improve profitability by 3% and improve production by 2lbs per cow during the project. 

10 farms continue to utilize their dairy profit teams for a minimum of three years after project completion 

The Center for Dairy Excellence reported that they went from 10 farms in their initial project to 150 applicants for their second dairy profit team project. 

Appendix 2: Budget

Budget Year View:

Year 1

Year 2

Total

Salaries & Wages

Fringe Benefits

Subtotal 1

Shipping & Communications

1,100

800

1,900

Travel

1,280

1,500

2,780

Fees

Rentals

Repairs

Services & Lab Analysis

Materials & Supplies

500

1,450

1,950

Conferences & Seminars

8,120

500

8,620

Consulting

32,000

36,000

68,000

Publications

Advertising & Promotions

Equipment

Subcontracts

12,960

12,960

25,920

Other

2,880

2,880

5,760

Subtotal 2

58,840

56,090

114,930

Total Direct Costs

58,840

56,090

114,930

Indirect Costs

Total Costs

58,840

56,090

114,930

 

Budget Quarter View:

Q1

Q2

Q3

Q4

Q5

Q6

Q7

Q8

Total

Salaries & Wages

Fringe Benefits

Subtotal 1

Shipping & Communications

700

200

100

100

200

100

100

400

1,900

Travel

155

375

375

375

375

375

375

375

2,780

Fees

Rentals

Repairs

Services & Lab Analysis

Materials & Supplies

200